More people in the UK are rethinking their relationship with alcohol. It’s not always about quitting. It’s about asking: Do I want this drink, or do I just feel like I should have it?
What’s Driving the Sober Curious Trend?
- In 2025, about 29% of UK adults (15.5 million people!) were planning an alcohol‑free January, a clear sign more people want to reduce their drinking (Source link)
- Sales of low‑ and no‑alcohol drinks at Waitrose jumped 32% this summer, with low and no‑spirit beer sales up 85% and 50% for low‑ and no‑beer sales (Source link)
These shifts show people want to socialise, feel good, and avoid the downsides of alcohol—all without missing out.
Why Alcohol-Free Drinks Are Gaining Ground
- Health and wellbeing: Better sleep, clearer mind, fewer hangovers.
- Social ease: Having a drink in hand, without alcohol, helps people feel included.
- Better choices: People are drawn to flavourful and interesting options that don’t rely on alcohol.
How Korko Fits In
Korko drinks give you something to hold, something to drink, and something to belong to, with flavour, culture, and a great story. No alcohol needed.
Bold flavours like Ginger Root, Fiery Ginger, Pineapple, and Pomegranate make Korko a smart choice for anyone who’s sober curious or just likes good drinks without the effects. Try our delicious Korko drinks today.
A Cultural Shift, Not Just a Phase
This trend isn’t just about “Dry January.” It reflects a bigger change in how Brits socialise. More venues now offer alcohol-free options, and people are choosing to stay present, engaged, and true to their values, which also reflect the Korko values!
